In addition to being awarded ISP Agency of The Year and IMPACT In-store Marketing Agency of The Year in 2007, we’re very proud to have also won the IMPACT Integrated Agency of The Year Award! This results from our truly integrated approach to client’s briefs and our ability to seamlessly combine multi communication disciplines across one campaign. We were nominated for this award for the following 3 client campaigns…
  
     
To drive traffic and increase basket spend for Threshers, we devised a creative platform via sponsorship of Hell’s Kitchen USA which led to an association with Gordon Ramsay. This platform allowed us to exploit the association via a fully integrated campaign which included: TV idents, Press, Outdoor, In-store, POS and DM. This increased footfall 12% YOY and Basket spend by over 13% YOY
     
We gave Carlsberg their highest ever sales uplift during the 2006 FIFA World Cup via a major integrated campaign that focused upon their ongoing sponsorship of the England football team. The idea, which centred around England’s belief they could win the tournament, was executed via press, outdoor, on-pack, POS and on and off trade activation. Purchase loyalty (the brand I drink most often) increased by over 35% and Carlsberg outsold the market leader by over 3 million pints. (Despite the performance on the pitch!)
     
We reminded consumers of Lucozade’s unique energy giving properties whilst highlighting it’s iconic British heritage. Using the equity of the brand bubbles to create the map of Britain, we created a single-minded, bold & iconic campaign visual that instantly says Lucozade Energy. The campaign began via heavyweight 48 sheet advertising, moving to 6 sheet outdoor, building wraps, press and TV sponsorship (Bad Lad’s Army), with all activity supported on-line via an overhaul of the brand website. The campaign gave Lucozade 13% YOY growth and a 2006 ROI of 92%
         
   

Is your brand looking for award-winning thinking? Then call Vanessa Hogg on
0207 471 1900 or email vanessa_hogg@bcl.co.uk

For more industry-leading inspiration, please visit our website bcl.co.uk