Billington Cartmell 'In-store Marketing Agency of the Year 2007' (Haymarket/Impact). As one of the UK's leading integrated marketing communications consultancies we're proud to work with some of the UK's leading retail brands including Lloyds TSB, Morrisons, Threshers and Woolworths.

Our extensive retail experience and
understanding of the key business challenges is what we believe makes us different.

impact award
    
   

 

 

  


Threshers 'Wines you can swear by'
The partnership we conceived with Gordon Ramsay allowed Threshers to leverage a credible personality across all media, but particularly at store level where for them it counts most.


  


'Threshers ‘Wines you can swear by' – 200 key target stores identified via ‘battleground analysis’, up-weighted local marketing support included targeted direct mail and outdoor/high street media.		    
       

 

 

  


Lloyds TSB In-store Campaign
Activation Plan – improved campaign effectiveness by simplifying the process and working in partnership with key stakeholders.

      
       
 


ESSO National In-store Campaign Xmas 06 – executed from brief to in-store in less than
4 weeks. Programme featured 34 separate items across 7 different formats.


  


Tesco World Cup 2006 ‘Love football / Hate football’ – National integrated campaign that brought the excitement of the World Cup to life via an innovative spend based mechanic that appealed to fans and non fans alike.		    
       
   


Lloyds TSB ‘New Store Formats’ – overall responsibility for the communication strategy / campaign activation across 20 concept stores. Key initiatives have included ‘dynamic’ 3D window displays, digital signage and audio/visual features.

  


We introduced Lloyds TSB to the concept of experiential activity to help drive footfall and bring propositions to life. This has now become a key role in their marketing mix.		    
       
   


Lloyds TSB ‘Credit card / Doughnut campaign’ – set the template for all future in-store campaigns, incorporating a new staff manual for front line staff – quick reference guide on objectives, role of materials and merchandising, plus incentive programme tied to performance / compliance.

      
       
    Challenge us and let us demonstrate how our retail marketing expertise can help drive your business forward.    
   


please contact: Adrian Thomas, Business Director at Billington Cartmell
on 0207 471 1900 or email adrian_thomas@bcl.co.uk